Our Story: 50+ Years of Service
In 1974, Frank J. Baker Jr. founded Baker Insurance Group with a simple mission: to provide clear, honest guidance to families and businesses navigating the complex world of insurance. What started as a small, family-owned agency in Whitney has grown into a trusted institution serving our community for over five decades.
Today, under the leadership of Frank J. Baker III as President and Kelly Baker as Vice President and Agent Manager, we remain committed to the same core values that defined our founding: integrity, personalized service, and an education-first approach to insurance guidance.
Family Legacy Since 1974
Three generations of the Baker family have dedicated themselves to serving Whitney and surrounding communities with integrity and personalized care.
Education-First Philosophy
We believe informed clients make better decisions. We take time to explain insurance options clearly, without jargon, so you understand your coverage.
Deep Community Roots
For over 50 years, we've built relationships with families and businesses in Whitney. We know our community and we're invested in its well-being.
Independent Expertise
As independent agents, we have access to multiple carriers and can provide unbiased recommendations tailored to your specific needs and budget.
"We don't just sell insurance—we build relationships and provide guidance that families and businesses can trust for decades to come."
Meet Our Team
Over 50 years of combined insurance expertise dedicated to personalized guidance and bilingual support for our community.
Kelly Baker
Vice President & Agent Manager
Kelly brings operational excellence and client-focused leadership to Baker Insurance Group. As Vice President and Agent Manager, Kelly oversees day-to-day operations and ensures every client receives personalized, attentive service. With years of experience in insurance management, Kelly is committed to making complex insurance decisions simple and accessible for every family and business we serve.
Frank J. Baker III
President & Managing General Agent (MGA)
Frank J. Baker III continues the family legacy established by his father, Frank J. Baker Jr., as President and Managing General Agent. With deep roots in the Whitney community and decades of insurance expertise, Frank provides visionary leadership and strategic guidance. He's dedicated to maintaining the family values of integrity, personalized service, and education-first insurance guidance that have defined Baker Insurance Group for over 50 years.
Kristy Flores
Bilingual Insurance Specialist
Kristy is our dedicated bilingual specialist, fluent in Spanish and English. She ensures that Spanish-speaking clients receive clear, accessible guidance in their preferred language. Kristy's expertise in explaining complex insurance concepts in Spanish makes her an invaluable member of our team and a key differentiator in serving our diverse community.
Our Supporting Team
Fay Nolan
Insurance Specialist
Fay brings dedicated expertise and attention to detail to every client interaction. With a commitment to thorough service, Fay helps clients navigate their insurance options with clarity and confidence.
Frank Baker
Insurance Advisor
Frank contributes his years of insurance knowledge and client-focused service to ensure every client finds the coverage that best fits their needs and budget.
What Our Team Brings to You
50+ Years Experience
Collective expertise serving Whitney families and businesses
Personalized Service
Individual attention to your unique insurance needs
Bilingual Support
Spanish and English guidance for all clients
Education First
Clear explanations that demystify insurance decisions
Our Commitment to You
At Baker Insurance Group, our core values guide everything we do. We're committed to providing clear guidance, personalized service, and honest advice that puts your needs first.
Education First
We demystify complex insurance topics through clear, jargon-free guidance. Your understanding matters to us.
Personalized Service
Every client is unique. We take time to understand your specific needs and find solutions tailored to you.
Local Expertise
Over 50 years serving Whitney and surrounding communities. We know our area and our clients personally.
Independent Advice
We work with multiple carriers to provide unbiased recommendations that serve your interests, not ours.
Bilingual Support — Spanish-speaking clients receive full support from our team.
Transparent Pricing — No hidden fees. You'll always know exactly what you're paying.
Long-Term Relationships — We're here for you before, during, and after your insurance purchase.
Ready to Work with a Trusted Local Expert?
Whether you're exploring Medicare options, protecting your family with life insurance, or building employee benefits for your business, Baker Insurance Group is here to provide clear, personalized guidance tailored to your needs.
Call Us Today
Speak directly with our team for immediate assistance and personalized guidance.
(214) 884-6969Email Us
Send us your questions or details about your insurance needs, and we'll respond within 24 hours.
Send EmailSchedule a Consultation
Book a free, no-obligation consultation with one of our insurance experts.
Request AppointmentWhy Choose Baker Insurance Group
Multiple Ways to Connect
Call, email, or schedule a consultation—choose the method that works best for you.
Free, Personalized Guidance
All consultations are free and tailored to your specific insurance needs and budget.
No-Obligation Consultation
Explore your options with zero pressure or commitment to move forward.
Local Whitney Office
Visit us in person at 112 West Washington Ave., Suite B, Whitney, TX 76692.
Bilingual Support Available
We provide Spanish-language support to serve all members of our community.
50+ Years of Expertise
Trust a family-owned agency with decades of experience serving Whitney families and businesses.
Let's discuss your insurance needs and find solutions that fit your budget and goals.
Schedule Your Consultation Today